<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try
var pageTracker = _gat._getTracker("UA-1722971-1");
pageTracker._trackPageview();
catch(err) </script>
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try
var pageTracker = _gat._getTracker("UA-1722971-1");
pageTracker._trackPageview();
catch(err) </script>
All rights reserved Winning Message LLC
Click here for a free copy of one of our books:
Differentiate or Diminish: The Art and Necessity of Business Positioning
Selling Your Distinction: Utilizing Differentiation to Drive Your Business
Since 2006, Winning Message has helped over 75 businesses across all industries stand above the competition through powerful and differentiating brand positioning, key messaging, and business writing services, which aim to increase sales success and market share.
Whether you need help defining or honing your brand positioning; or developing an article, website copy, or PPT presentation, we can help.
Acclaro Growth Partners
Advantedge Healthcare Solutions
Brinton Eaton
CyberTech International
Human Inference
IntraNext
Kony Labs
Millbrook Inc.
Nastel
Northern Lights Canada
Restaurant Coaching Solutions
Romaine's Restaurant
Sales Visionaries
Tandem Solution
Tomra
TradeVec
WirelessGuys
WoodRanch Agile Projects
360-Degree Brand Positioning Program Designed to Identify and Exploit Market Differentiating Opportunities
Three step, highly proven process:
1. Key message and brand positioning competitive analysis - Compare your organization to your top competitors
2. Derive key insights from competitive analysis to identify exploitable, differentiating brand positioning niches
3. New differentiating brand positioning platform - Brand positioning statement, differentating key message statements, supporting proof points and customer value propositions
Past Brand Positioning Clients (Sampling)
Corporate Positioning Statement
Corporate Value Proposition
Key Message Key Message Key Message
Competitive brand positioning is not something you go out and buy off the shelf and plug into your company. Differentiation is something you have to strategically identify, develop, embody and promote.
The best thing to do first when attempting to differentiate your brand is to look at your competition. What is it you offer that none of those other companies do?
Differentiating brand-positioning claims are what a company can hang its hat on, that no other business can.
Differentiation Philosophy
